A creative and strategic approach to contemporary marketing

Discover a diverse field that emphasizes creating, communicating and delivering products and services that have value for customers, clients and your firm. Graduates typically pursue careers in advertising, brand management, direct marketing, selling, consulting and retail management.

Connect with the business community via executive lectures, internships and site visits to local employers. We'll give you a solid background and professional networking opportunities so you'll have a competitive position in the job market.

Our programs

Industry connections

American Marketing Association: Network with business professionals, develop new marketing skills and meet fellow students with similar professional interests.

International Business Forum: VCU hosts this annual event to create awareness of global commerce and the related international forces that shape our world.

VCU Marketing Roundtable: The VCU School of Business and Richmond-area senior-level marketing executives work together to foster thought leadership.

VCU Sales Management Forum: This group of local senior sales management executives meets regularly to share issues and promote ideas in the sales field.

Verizon Speaker Series: Executives, experts and industry leaders share business insights, personal experiences and strategies for success.

Forum will explore how social media influences business, politics and culture globally

Forum will explore how social media influences business, politics and culture globally

Thursday, October 18

Annual VCU International Business Forum to address the good, the bad and the ugly

Success + Serendipity

Success + Serendipity

Monday, August 27

Serendipitous events and hard work fueled the rapid rise of Lee Kuykendall (B.S.'17/MKTG).

Marketing Students Get Creative to Promote the Opening of the ICA

Marketing Students Get Creative to Promote the Opening of the ICA

Tuesday, April 24

Experiential Marketing students promote the Institute for Contemporary Art with creative exhibits and events.

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Quick Facts

18

Scholarships awarded through the Sales Management Forum

53%

Increase in undergraduate marketing majors

35%

Increase in articles published in peer-reviewed journals

1,000+

Community members attended our events