A creative and strategic approach to contemporary marketing

Discover a diverse field that emphasizes creating, communicating and delivering products and services that have value for customers, clients and your firm. Graduates typically pursue careers in advertising, brand management, direct marketing, selling, consulting and retail management.

Connect with the business community via executive lectures, internships and site visits to local employers. We'll give you a solid background and professional networking opportunities so you'll have a competitive position in the job market.

Our programs

Industry connections

American Marketing Association: Network with business professionals, develop new marketing skills and meet fellow students with similar professional interests.

International Business Forum: VCU hosts this annual event to create awareness of global commerce and the related international forces that shape our world.

VCU Marketing Roundtable: The VCU School of Business and Richmond-area senior-level marketing executives work together to foster thought leadership.

VCU Sales Management Forum: This group of local senior sales management executives meets regularly to share issues and promote ideas in the sales field.

Verizon Speaker Series: Executives, experts and industry leaders share business insights, personal experiences and strategies for success.

Marketing Students Get Creative to Promote the Opening of the ICA

Marketing Students Get Creative to Promote the Opening of the ICA

Tuesday, April 24

Experiential Marketing students promote the Institute for Contemporary Art with creative exhibits and events.

VCU Wins National Undergraduate Venture Cup

VCU Wins National Undergraduate Venture Cup

Friday, April 20

Students draw on industry experience and approachability to win real-world competition

Investors Circle Speaker Heralds Change in Aging

Investors Circle Speaker Heralds Change in Aging

Thursday, April 19

“Your age,” insisted AARP CEO Jo Ann Jenkins, “is only a number.” Yet over 10,000 people turn 65 every day.

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Black & Gold Academy - Freshmen/Sophomore

Black & Gold Academy - Freshmen/Sophomore

Saturday, September, 8
9:00 a.m.

Black & Gold Academy - JR/SR

Black & Gold Academy - JR/SR

Saturday, September, 8
1:00 p.m.

BOSS Day

BOSS Day

Wednesday, September, 12
11:00 a.m.

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Quick Facts

18

Scholarships awarded through the Sales Management Forum

53%

Increase in undergraduate marketing majors

35%

Increase in articles published in peer-reviewed journals

1,000+

Community members attended our events