Our programs

Industry connections

American Marketing Association: Network with business professionals, develop new marketing skills and meet fellow students with similar professional interests.

Center for International Business Advancement: VCU hosts this annual event to create awareness of global commerce and the related international forces that shape our world.

VCU Marketing Roundtable: The VCU School of Business and Richmond-area senior-level marketing executives work together to foster thought leadership.

VCU Academy of Selling: An academic incubator for developing professional sales talent.

Verizon Speaker Series: Executives, experts and industry leaders share business insights, personal experiences and strategies for success.

Student Department Awards

Student of the Year: The Student of the Year Award is presented to a senior or graduate student who has demonstrated outstanding accomplishments in scholarship and leadership.

Distinguished Service Award: The Distinguished Service Award is presented to a student who has provided distinguished service to the department, university and community.

Student of the Year: Christina Veha

Christina Veha is a first-generation college student from Woodbridge, Virginia.  She will graduate with a major in Marketing in December 2022. During her time at VCU, she is most grateful for her involvement in Women in Business and the National Society of Collegiate Scholars.  She is also a member of the American Marketing Association. She was selected for the Stores Executive Internship Program with Target, which she will complete in Summer 2022. Following graduation, Christina would like to pursue a career in marketing. She would like to thank her family and friends for their continual support of her throughout college.

Distinguished Service Award: Bryce Hayes

Bryce Hayes has served as the President of the American Marketing Association at VCU and Philanthropy Chair for the Alpha Kappa Psi business fraternity. Marketing faculty have been impressed with his positive attitude, maturity, professionalism, sensitivity, intelligence, and engagement with his coursework. Bryce is particularly grateful to Professor Katie Gilstrap for her mentorship and support during his time in school. He is graduating from VCU with a major in marketing, concentration in product and brand management, and a minor in fashion merchandising. Aside from pursuing positions in the advertising and fashion industries with the goal of serving as a creative director, Bryce fully intends to use his marketing and leadership skills for the sake of environmental reform.

Student of the Year: Austin Evans

Austin Evans is recognized within the Department of Marketing for his outstanding academic record and strong work ethic as a marketing major with a concentration in general marketing. Of his time at VCU, Austin says, "I am so grateful for everything the professors, faculty, and staff of the School of Business and the Department of Marketing has done for me!" He truly embodies the EPIC qualities emphasized in the School of Business and are very engaged, intellectually curious, and creative. Austin has been a role model for other students, played a leadership role in groups or discussions, and helped when other students were struggling. In the Integrated Marketing Communications course, he worked on marketing for the VET Fund. He helped St. Andrews School with their marketing through the Information for Marketing Decisions course. Austin is also part of the Altria Scholars Scholarship Program. For recreation, Austin is an avid skateboarder and enjoys weightlifting/health and fitness. Austin will graduate in May 2021 and plans to pursue a career in marketing and real estate in the Richmond area. The faculty of the Department of Marketing believe that Austin has a bright future ahead.

Distinguished Service Award: Jasmine Demory

Jasmine has shown impressive leadership and engagement in student activities  As a marketing major in the marketing communication and analytics concentration, she actively engaged with the Pi Sigma Epsilon, the collegiate sales and marketing fraternity, as Vice President of Professional Development before assuming the  presidency. She is also a member of the National Society of Collegiate Scholars and the Phi Theta Kappa Honor Society. She has frequently represented VCU at sales competitions. She competed on behalf of VCU at the International Collegiate Sales Competition and won second place in Pi Sigma Epsilon’s Regional Speakers Competition. Additionally, she and her team competed in VCU’s Business Ethics Competition in 2019. She has been recognized with a 2019-2020 VCU Academy of Selling Scholarship for your academic achievement, extracurricular involvement in student sales activities, and experience in and career-direction towards professional selling.  She currently works as a program assistant for The Grace E. Harris Leadership Institute at VCU and an office manager for Livingston Fireplaces. In addition, she owns an Etsy shop that sells custom cups and does freelance work ranging from making cosplay costumes to graphic design projects. After she graduates in August 2021, Jasmine plans to take a project management certification course and looks forward to a career in sales management or social media management.  

Student of the Year: Melissa Denisco-Morici

Melissa will graduate in December 2020 with a 4.0 GPA, made all the more impressive with her placing in various sales competitions through AMA. She is recognized within the Department of Marketing for her outstanding work in the Product and Brand Management concentration. Melissa has been a dedicated student, working towards a certificate in Product Innovation through the VCU da Vinci Center in addition to her Marketing studies, she has held several internships throughout her college career, including work with the Institute of Contemporary Arts, Jefferson Hotel, and Weave Insights. Melissa was particularly successful with her completion of the 2019 International Consulting Program, where she worked with her team in developing a market penetration plan for Amarillo Limon.  Melissa has been an excellent role model for the Department of Marketing throughout her college career.


Distinguished Service Award: Radha V. Kapadia

Throughout Radha’s journey at VCU, she has served as a Business Student Ambassador, Marketing Ambassador, the President of American Marketing Association, the Marketing Head for Hyperloop, and the President and Founder of Women in Business. Radha is graduating with a major in Marketing with a concentration in Product and Brand Management, a minor in Fashion Merchandising, and three certificates from the da Vinci Center. Radha has interned for many companies throughout her college career with two companies truly making an impact for her: The Martin Agency (as a strategic planner) and Gyrus Systems (as a SaaS Product Marketer and Market researcher). Both her coursework and internship experiences helped her land her job as a Product Manager for Western Digital.

Marketing Department Promo Video by Students