A creative and strategic approach to marketing

Discover a diverse field that emphasizes creating, communicating and delivering products and services that have value for customers, clients and your firm. Graduates typically pursue careers in advertising, brand management, digital marketing, sales, consulting and management.

Connect with the business community via executive lectures, internships and site visits to local employers. We'll give you a solid background and professional networking opportunities so you'll have a competitive position in the job market.

Our programs

Industry connections

American Marketing Association: Network with business professionals, develop new marketing skills and meet fellow students with similar professional interests.

Center for International Business Advancement: VCU hosts this annual event to create awareness of global commerce and the related international forces that shape our world.

VCU Marketing Roundtable: The VCU School of Business and Richmond-area senior-level marketing executives work together to foster thought leadership.

VCU Academy of Sales: An academic incubator for developing professional sales talent.

Verizon Speaker Series: Executives, experts and industry leaders share business insights, personal experiences and strategies for success.

Marketing Department Promo Video by Students

VCU Academy of Selling Prepares Next Generation of Sales Talent

VCU Academy of Selling Prepares Next Generation of Sales Talent

Monday, January 27

Recent sales graduates credit VCU’s faculty, rigorous sales curriculum and opportunities, for volume of job offers.

Undergraduate marketing class dishes up data collection for the Health Hub

Undergraduate marketing class dishes up data collection for the Health Hub

Wednesday, December 11

Student marketers delivered creative research solutions to VCU's new health education and wellness activity center.

Commitment to creativity and digital literacy earns VCU designation as an Adobe Creative Campus

Commitment to creativity and digital literacy earns VCU designation as an Adobe Creative Campus

Monday, December 9

VCU is the first school in Virginia to earn the designation.

View all news »

Quick Facts

18

Scholarships awarded through the Sales Management Forum

53%

Increase in undergraduate marketing majors

35%

Increase in articles published in peer-reviewed journals

1,000+

Community members attended our events