AcademicsMarketing

A creative and strategic approach to marketing

Our programs

Industry connections

American Marketing Association: Network with business professionals, develop new marketing skills and meet fellow students with similar professional interests.

Center for International Business Advancement: VCU hosts this annual event to create awareness of global commerce and the related international forces that shape our world.

VCU Marketing Roundtable: The VCU School of Business and Richmond-area senior-level marketing executives work together to foster thought leadership.

VCU Academy of Selling: An academic incubator for developing professional sales talent.

Verizon Speaker Series: Executives, experts and industry leaders share business insights, personal experiences and strategies for success.

Marketing Department Promo Video by Students

2020-2021 School of Business Department of Marketing Award Recipients

2020-2021 School of Business Department of Marketing Award Recipients

Monday, May 3

Each year the VCU School of Business departments recognize the outstanding achievements of select students.

VCU Launching 20 New Accelerated Bachelor’s to Master’s Degree Opportunities

VCU Launching 20 New Accelerated Bachelor’s to Master’s Degree Opportunities

Wednesday, April 14

New accelerated pathways will launch in the School of Business in the following areas: marketing, decision analytics, supply chain management, finance and information systems.

VCU's PSE chapter wins big at National Convention

VCU's PSE chapter wins big at National Convention

Tuesday, April 13

Chartered during the onset of a global pandemic in April 2020, VCU's PSE chapter, Alpha Kappa, is one of only five other chapters established virtually. Their excellent programming was recently recognized at the PSE National Convention.

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Quick Facts

53%

Increase in undergraduate marketing majors

35%

Increase in articles published in peer-reviewed journals

1,000+

Community members attended our events

18

Scholarships awarded through the Sales Management Forum