A creative and strategic approach to contemporary marketing

Discover a diverse field that emphasizes creating, communicating and delivering products and services that have value for customers, clients and your firm. Graduates typically pursue careers in advertising, brand management, direct marketing, selling, consulting and retail management.

Connect with the business community via executive lectures, internships and site visits to local employers. We'll give you a solid background and professional networking opportunities so you'll have a competitive position in the job market.

Our programs

Industry connections

American Marketing Association: Network with business professionals, develop new marketing skills and meet fellow students with similar professional interests.

International Business Forum: VCU hosts this annual event to create awareness of global commerce and the related international forces that shape our world.

VCU Marketing Roundtable: The VCU School of Business and Richmond-area senior-level marketing executives work together to foster thought leadership.

VCU Sales Management Forum: This group of local senior sales management executives meets regularly to share issues and promote ideas in the sales field.

Verizon Speaker Series: Executives, experts and industry leaders share business insights, personal experiences and strategies for success.

VMFA invites marketing class to pitch ideas

VMFA invites marketing class to pitch ideas

Monday, April 29

Global Marketing Management students researched how to connect the VMFA with a younger and more diverse audience.

Tuning in: as the School of Business artist-in-residence, the Richmond Symphony is striking a creative chord

Tuning in: as the School of Business artist-in-residence, the Richmond Symphony is striking a creative chord

Wednesday, January 23

Faculty and staff reflect on creativity, teamwork and collaboration after sitting in on a symphony rehearsal.

What would you do? At business ethics competition, students discover all decisions are not black and white

What would you do? At business ethics competition, students discover all decisions are not black and white

Friday, January 18

Meant to encourage robust discussion and critical thought, the $10,000 competition drew wide participation.

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Quick Facts

18

Scholarships awarded through the Sales Management Forum

53%

Increase in undergraduate marketing majors

35%

Increase in articles published in peer-reviewed journals

1,000+

Community members attended our events