A creative and strategic approach to contemporary marketing

Discover a diverse field that emphasizes creating, communicating and delivering products and services that have value for customers, clients and your firm. Graduates typically pursue careers in advertising, brand management, direct marketing, selling, consulting and retail management.

Connect with the business community via executive lectures, internships and site visits to local employers. We'll give you a solid background and professional networking opportunities so you'll have a competitive position in the job market.

Our programs

Industry connections

American Marketing Association: Network with business professionals, develop new marketing skills and meet fellow students with similar professional interests.

International Business Forum: VCU hosts this annual event to create awareness of global commerce and the related international forces that shape our world.

VCU Marketing Roundtable: The VCU School of Business and Richmond-area senior-level marketing executives work together to foster thought leadership.

VCU Sales Management Forum: This group of local senior sales management executives meets regularly to share issues and promote ideas in the sales field.

Verizon Speaker Series: Executives, experts and industry leaders share business insights, personal experiences and strategies for success.

The School of Business Experience: Q&A with alumnus, Aaron Varella

The School of Business Experience: Q&A with alumnus, Aaron Varella

Wednesday, July 24

Aaron Varella is a high-achieving student with a passion for culture.

VMFA invites marketing class to pitch ideas

VMFA invites marketing class to pitch ideas

Monday, April 29

Global Marketing Management students researched how to connect the VMFA with a younger and more diverse audience.

Tuning in: as the School of Business artist-in-residence, the Richmond Symphony is striking a creative chord

Tuning in: as the School of Business artist-in-residence, the Richmond Symphony is striking a creative chord

Wednesday, January 23

Faculty and staff reflect on creativity, teamwork and collaboration after sitting in on a symphony rehearsal.

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Sales Talent at VCU:

Sales Talent at VCU: "Advance!"

Monday, September 16
5:00 p.m.

School of Business Open House

School of Business Open House

Saturday, October 5
9:00 a.m.

School of Business Open House

School of Business Open House

Saturday, October 26
9:00 a.m.

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Quick Facts

18

Scholarships awarded through the Sales Management Forum

53%

Increase in undergraduate marketing majors

35%

Increase in articles published in peer-reviewed journals

1,000+

Community members attended our events