A creative and strategic approach to contemporary marketing

Discover a diverse field that emphasizes creating, communicating and delivering products and services that have value for customers, clients and your firm. Graduates typically pursue careers in advertising, brand management, direct marketing, selling, consulting and retail management.

Connect with the business community via executive lectures, internships and site visits to local employers. We'll give you a solid background and professional networking opportunities so you'll have a competitive position in the job market.

Our programs

Industry connections

American Marketing Association: Network with business professionals, develop new marketing skills and meet fellow students with similar professional interests.

International Business Forum: VCU hosts this annual event to create awareness of global commerce and the related international forces that shape our world.

VCU Marketing Roundtable: The VCU School of Business and Richmond-area senior-level marketing executives work together to foster thought leadership.

VCU Sales Management Forum: This group of local senior sales management executives meets regularly to share issues and promote ideas in the sales field.

Verizon Speaker Series: Executives, experts and industry leaders share business insights, personal experiences and strategies for success.

Marketing students gain in-house agency experience through VCU internship.

Marketing students gain in-house agency experience through VCU internship.

Thursday, December 7

β€œIt has turned out to be a successful partnership and … we will be offering the internship course again in the spring."

Marketing the Institute of Contemporary Art

Marketing the Institute of Contemporary Art

Monday, November 6

Brian Brown, associate professor, drew in marketing faculty and students to help build the ICA brand from scratch.

BS + RN + EMSIS + ?

BS + RN + EMSIS + ?

Monday, November 6

Julie Glotz has three degrees – and an inexhaustible source of energy. Next up, a management career in IT.

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Quick Facts


Scholarships awarded through the Sales Management Forum


Increase in undergraduate marketing majors


Increase in articles published in peer-reviewed journals


Community members attended our events