AcademicsMarketingM.S. in business, concentration in marketing management

If you're interested in focusing on conceptual and experiential dimensions of marketing, you’ll be well suited for a master’s degree focused on marketing management. This unique concentration emphasizes branding, digital marketing, and gaining insights into consumers and the competitive environment.


Our core courses showcase marketing’s role in business and other organizations. You can also choose elective courses in marketing analytics, marketing research, service quality management, entrepreneurship, negotiation, international marketing and global supply chains to expand your skills.
Evening courses are available, and the degree can be completed on a full- or part-time basis.

Program and degree requirements

Accelerated Opportunities

The department offers opportunities for qualified undergraduate students to earn both an undergraduate and graduate degree in a minimum of five years by completing approved graduate courses during the senior year of their undergraduate program. See the individual program pages in the Undergraduate Bulletin for details.

B.A. in Fashion with a concentration in fashion merchandising
B.A. in Foreign Language with a concentration in French
B.A. in Foreign Language with a concentration in German
B.A. in Foreign Language with a concentration in Spanish

Career opportunities

  • Alumni employers include:
    • American Express
    • Blue Cross Blue Shield
    • Hamilton Beach Brands
    • The Martin Agency
    • SunTrust Bank
  • Careers in the field:
    • Marketing executive
    • Creative manager
    • Sales director
    • Market research analyst
    • Strategic consultant