Driving Success, One Sale at a Time
Our mission is to be the central Virginia academic incubator for developing professional sales talent. Our vision is to drive academic and workplace performance through the power of educating in selling professionalism. Watch the videos below to learn more about the VCU Center for Professional Selling.
Learn About the Center
Hear From Our Partners
Sponsors
 |
 |
 |
 |
 |
 |
 |
 |
 |
Academic Offerings
B.S. in Marketing, Concentration in General Marketing
The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The general marketing concentration provides students an understanding of the processes of creating and communicating value for customers, clients and society at large.
Flexible course options allow you to tailor your studies to your interests and career goals. Graduates are prepared for careers in marketing, management, advertising, sales, research and more.
Undergraduate Courses
Semester course; 3 lecture hours. 3 credits.
Enrollment is open to students who have completed at least 26 credit hours (sophomore standing).
Selling and persuasion are fundamental not only to business, but to everyday life. Indeed, individuals are called upon to sell all the time — whether it is an idea, product, service or point of view.
Students will learn about selling and how to sell effectively. Although focused on selling in a business environment, concepts discussed will add value to interpersonal communication skills in general.
Semester course; 3 lecture hours. 3 credits.
Prerequisite: MKTG 335
Enrollment is open to students who have completed at least 54 credit hours (junior standing).
Focuses on applying and practicing selling skills, applying emerging sales technologies and analytics, and developing strategies and tactics for sales managers and field sales representatives.
Semester course; 3 lecture hours. 3 credits.
Prerequisite: MKTG 301 or MKTG 335
Enrollment is open to students who have completed at least 54 credit hours (junior standing).
Organizations now have an influx of data which, when used effectively, can derive actionable insights for both the sales organization and their clients. Today's sales leaders must systematically increase their sophistication in leveraging data, tools and domain expertise to provide customized insights, consulting and guidance to their strategic customers.
This course explores the tools and technologies which enable data-driven decisions. Asking the right questions and using the appropriate tools and technologies permits sales representatives and managers to create value for their clients, ultimately increasing customer satisfaction and the likelihood of long-term client retention.
Semester course; 3 field experience hours. 3 credits.
Enrollment is open to degree-seeking students who have completed at least 54 credit hours (junior standing) and have a minimum GPA of 2.5.
This course provides the framework for the student to document learning experiences from the internship and course work in a personal e-portfolio for career management. This applied learning experience involves short-term placement within a firm, which determines the student’s internship responsibilities.
Professional Selling Team at VCU
The Professional Selling Team at VCU gives students hands-on experience in sales. The team competes in sales competitions at VCU and across the United States, focusing on developing professional sales skills, fostering teamwork and enhancing personal and career growth.
The mission is to create an environment where students can learn, collaborate and compete in sales while representing Virginia Commonwealth University with integrity and professionalism. Through dedication, innovation and mutual support, the team strives to cultivate future leaders in sales, promote excellence and contribute to the success of members and the business community.
Open to all majors, join us to connect with industry leaders, participate in transformative events and foster personal and professional growth.