Our Centers, Institutes and Labs

The Virginia Commonwealth University School of Business features state-of-the-art labs, centers and institutes dedicated to giving you the experience you need to move ahead in today’s fast-paced world.

Whether it’s viewing real-time stock tickers in our Capital Markets Center, conducting eye-tracking experiments in the Customer Experience Lab or networking with industry leaders at the Center for International Business Advancement, you’ll have convenient access to many career-enhancing resources.


The Brandcenter at VCU is dedicated to developing the most prominent thinkers and creatives in the advertising, branding, marketing, and design industries through our master’s degree program, professional development, and more. 

Capital Markets Center

Equipping students with access to real-world industry tools and information through a facility that replicates the look, feel, experience and technology of a Wall Street trading room.

Center for Corporate Education

Providing corporate education events and programs throughout the year to enhance the business community’s knowledge.

Center for International Business Advancement

Connecting students and faculty with other VCU constituents interested in the global business environment through forums, courses, research, scholarships, grants and service work.

Center for Sport Leadership

The Center for Sport Leadership offers an internationally acclaimed 12-month Master's program that provides a year of work experience in a vibrant urban sporting community. 

Customer Experience Lab

Helping students, faculty and the business community gain a better understanding of what consumers are experiencing and how those experiences affect decision-making outcomes.

da Vinci Center

The VCU da Vinci Center for Innovation is a unique collegiate model that advances innovation and entrepreneurship through cross-disciplinary collaboration. The academic and experiential offerings of the VCU da Vinci Center for Innovation aim to create T-shaped individuals who are anchored in a discipline and have the capacity and openness to span across disciplines.

Experimental Laboratory for Economics and Business Research

Giving graduate students and faculty the opportunity to participate in computer-mediated experiments in economics.

VCU IT Consulting Services

Creating opportunities for students to work on real-world projects under faculty supervision.

Institute for Transformative Leadership

The Institute for Transformative Leadership at VCU seeks to build a more caring world by developing leaders who have the courage and skills to deeply connect with others.

Risk Management and Insurance Program

Preparing VCU students for a career in risk management, financial services or other areas of the insurance industry.

RVA Views

RVAViews is a collective of people who sign-up to participate in surveys and interviews related to their opinions and experiences in the city. Our research is used to make decisions in the community services, entertainment, business, healthcare, education and more – the things that make Richmond what it is.

The Kornblau Institute

Connecting scholars on research related to commercial and residential real estate and the social, cultural and economic sides of the real estate business.

VCU Center for Economic Education

Providing central Virginia’s K-12 students with the economic knowledge and financial skills needed to thrive in our dynamic economy.

VCU Center for Professional Selling

Our mission is to be the central Virginia academic incubator for developing professional sales talent. Our vision is to drive academic and workplace performance through the power of educating in selling professionalism.

VCU Financial Success Center by Virginia Credit Union

The VCU Financial Success Center is dedicated to helping both the VCU and Richmond communities achieve financial success.

Virginia Council on Economic Education

A statewide resource for K-12 teachers and school divisions seeking training for economic and financial education, with centers at eight Virginia colleges and universities.