B.S. in marketing

As a marketing major, you’ll interact with industry leaders and business professionals, both in and out of the classroom. Through local business tours, student-alumni connection events and experiential learning assignments such as consulting projects and internships, you’ll gain a broad working knowledge of contemporary marketing philosophy and practice. 

Choose from four concentrations that represent key skill sets and employer demand in the marketing field:

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Career opportunities

  • Alumni employers include:
    • Altria
    • PepsiCo
    • State Farm Insurance
    • Verizon
    • Virginia Lottery
  • Careers in the field:
    • Marketing analyst
    • Account manager
    • Territory manager
    • Marketing specialist
    • Sales representative

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  • I was really surprised by how much my education has helped me stand out in my role to both my management and my customers. Not only do I understand my company and industry better, but also I know how to interact with my customers and listen to their needs on a personal level to provide solutions they may not have even been aware of.
    Alyssa Squitieri, Class of 2016
    Account manager, C.H. Robinson