VCU Business

B.S. in marketing

As a marketing major, you’ll interact with leaders and professionals, both in and out of the classroom. Through consulting projects, internships, and experiential learning assignments, you’ll learn to conduct market analysis, understand the consequences of marketing decisions, and implement marketing activities in a variety of organizations. 

This degree program can be completed either on campus or fully online. Students interested in the online format should make sure to select the "fully online" option on the information request form linked below to learn more about eligibility.

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Curriculum

Choose from three concentrations and two minors that represent key skill sets and employer demand in the marketing field:

Concentrations:

• Product and brand management: Focus on product and service development and brand strategy.
• Marketing communications and analytics: Discover message strategies for traditional and social media and use analytic tools to gain consumer insights.
• General marketing: Manage marketing programs that create and communicate value to consumers

Minors:

• Sales 
• Marketing Insights

Explore the Product and Brand Management Concentration

Explore the Marketing Communications and Analytics Concentration

Learn more about Globalization and Marketing

Careers in the field:

• Marketing analyst
• Brand manager
• Advertising account executive
• Digital marketing specialist
• Marketing event coordinator
• Content marketer
• Marketing researcher
• Packaging specialist
• Sales representative

Alumni employers include:

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