AcademicsMarketingB.S. in marketing

As a marketing major, you’ll interact with leaders and professionals, both in and out of the classroom. Through consulting projects, internships, and experiential learning assignments, you’ll learn to conduct market analysis, understand the consequences of marketing decisions, and implement marketing activities in a variety of organizations. 

Curriculum

Choose from three concentrations and two minors that represent key skill sets and employer demand in the marketing field:

Concentrations:

Minors:

Learn more about Product and Brand Management

Meet Dr. Mayoor Mohan: 

Meet Dr. Brian P. Brown: 

Learn More About Marketing Communications and Analytics

Meet Dr. Suzanne Makarem:

Meet Dr. César Zamudio:

Learn More About Globalization and Marketing

Meet Dr. Van Wood:

Career opportunities

  • Alumni employers include:
    • Altria
    • PepsiCo
    • State Farm Insurance
    • Verizon
    • Virginia Lottery
    • Capital One
    • Sherwin Williams
    • Carmax
    • Markel

  • Careers in the field:
    • Marketing analyst
    • Brand manager
    • Advertising account executive
    • Digital marketing specialist
    • Marketing event coordinator
    • Content marketer
    • Marketing researcher
    • Packaging specialist
    • Sales representative

Marketing Department Promo Video by Students

Quote icon
  • I was really surprised by how much my education has helped me stand out in my role to both my management and my customers. Not only do I understand my company and industry better, but also I know how to interact with my customers and listen to their needs on a personal level to provide solutions they may not have even been aware of.
    Alyssa Squitieri, Class of 2016
    Account manager, C.H. Robinson