B.S. in marketing

As a marketing major, you’ll interact with leaders and professionals, both in and out of the classroom. Through consulting projects, internships, and experiential learning assignments, you’ll learn to conduct market analysis, understand the consequences of marketing decisions, and implement marketing activities in a variety of organizations. 

This degree program can be completed either on campus or fully online. Students interested in the online format should make sure to select the "fully online" option on the information request form linked below to learn more about eligibility.

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Choose from three concentrations and two minors that represent key skill sets and employer demand in the marketing field:



Explore the Product and Brand Management Concentration

Meet Dr. Mayoor Mohan

Meet Dr. Brian P. Brown

Explore the Marketing Communications and Analytics Concentration

Meet Dr. Suzanne Makarem

Meet Dr. César Zamudio:

Learn more about Globalization and Marketing

Meet Dr. Van Wood:

Careers in the field:

  • Marketing analyst
  • Brand manager
  • Advertising account executive
  • Digital marketing specialist
  • Marketing event coordinator
  • Content marketer
  • Marketing researcher
  • Packaging specialist
  • Sales representative

Alumni employers include:

Marketing Department Promotional Video

I was really surprised by how much my education has helped me stand out in my role to both my management and my customers. Not only do I understand my company and industry better, but also I know how to interact with my customers and listen to their needs on a personal level to provide solutions they may not have even been aware of.

Account manager, C.H. Robinson