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Be a part of research that shapes the city.

Join RVA Views

View recent research findings


Do you have an RVA View? Of course you do.

All of us Richmonders do, and we want to hear them. RVA Views is a collective of people who sign up to participate in surveys and interviews about their opinions and experiences in the city. Our research is used to inform decisions in community services, entertainment, business, healthcare, education and more—the things that make Richmond what it is.

We started in 2018 as a collaboration between VCU’s School of Business and Customer Experience Lab. Our connections to VCU and the greater Richmond community allow us to maximize the real-world impact of our research.

Some see a city steeped in history, with cobblestone streets and early American architecture. You may see a vibrant food, art and social scene. Others see a diverse population with an indomitable spirit of hospitality. More than anything, as everyone who has lived, worked or played here knows, there are boundless Richmond experiences and unique views to share.

Frequently Asked Questions

Our goal is to offer every resident of Richmond, its broader suburbs and the wider central Virginia area an opportunity to have their voices heard.

Join RVA Views