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Be a part of research that shapes the city.

Join RVA Views

Do you have an RVA View? Of course you do.

All of us Richmonders do. And we want to hear them. RVAViews is a collective of people who sign-up to participate in surveys and interviews related to their opinions and experiences in the city. Our research is used to make decisions in the community services, entertainment, business, healthcare, education and more – the things that make Richmond what it is.

We started in 2018 as a collaboration between VCU’s School of Business and Customer Experience Lab. Our connections to VCU, as well as the greater Richmond community, allow us to maximize the real-world impact of our research. 

Some see a city steeped in history with cobblestone streets and early American architecture. You may see a vibrant food, art, and social scene. Others see us as a diverse population with an indomitable spirit of hospitality. More than anything else, as everyone who has lived, worked or played here knows, there are boundless Richmond experiences and unique views to share.

Learn More About Us

Our goal is to offer every resident of Richmond, its broader suburbs, and the wider central Virginia area an opportunity to have their voices heard. 

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Check out our latest studies and findings:

Our People

Jodie Ferguson

Executive Director

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Mayoor Mohan

Executive Director

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Sarah Newman

Graduate Assistant

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