Our Centers, Institutes and Labs
The Virginia Commonwealth University School of Business features state-of-the-art labs, centers and institutes dedicated to giving you the experience you need to move ahead in today’s fast-paced world.
Whether it’s viewing real-time stock tickers in our Capital Markets Center, conducting eye-tracking experiments in the Customer Experience Lab or networking with industry leaders at the Center for International Business Advancement, you’ll have convenient access to many career-enhancing resources.
- Brandcenter
- Developing the most prominent thinkers and creatives in the advertising and branding industry through a master's program, professional development opportunities and more.
- Capital Markets Center
- Equipping students with access to real-world industry tools and information through a facility that replicates the look, feel, experience and technology of a Wall Street trading room.
- Center for Sport Leadership
- Creating leaders for an ever-evolving global sport industry through a nontraditional graduate program focused on hands-on learning.
- Customer Experience Lab
- Helping students, faculty and the business community gain a better understanding of what consumers are experiencing and how those experiences affect decision-making outcomes.
- da Vinci Center
- Prototyping the future of higher education through cross-disciplinary academic, experiential and experimental learning opportunities.
- Experimental Laboratory for Economics and Business Research
- One of the first U.S. labs to use PC-based networks for computer-mediated economics experiments, supporting faculty and graduate research on decision-making and behavior.
- Human-AI ColLab
- Focusing on algorithm design, application development and empirical studies for harmonious human-AI collaboration.
- Institute for Transformative Leadership
- Developing leaders to create a more caring world through connection, compassion and transformative experiences.
- Isosceles Lab
- Empowering students to build mobile health technologies by collaborating with researchers and clinicians on real-world healthcare IT projects.
- Risk Management and Insurance Program
- Preparing VCU students for a career in risk management, financial services and the insurance industry.
- RVA Views
- Informing decisions in community services, entertainment, business, healthcare, education and the things that make Richmond what it is.
- The Kornblau Institute
- Connecting scholars on research related to commercial and residential real estate and the social, cultural and economic sides of the real estate business.
- VCU Center for Economic Education
- Providing central Virginia’s K-12 students with the economic knowledge and financial skills needed to thrive in our dynamic economy.
- VCU Center for Professional Selling
- Developing professional sales talent through education that drives academic and workplace performance.
- VCU Financial Success Center by Virginia Credit Union
- Helping the VCU and Richmond communities achieve financial success through instruction, research and programming.
- VCU IT Consulting Services
- Creating opportunities for students to work on real-world projects under faculty supervision.
- Virginia Council on Economic Education
- Serving as a statewide resource for K-12 teachers seeking training in economic and financial education.