B.S. in marketing
As a marketing major, you’ll engage with leaders and professionals both in and out of the classroom. Through consulting projects, internships and experiential learning, you’ll gain hands-on experience conducting market analysis, understanding the impact of marketing decisions and implementing strategies across a variety of organizations.
This degree can be completed on campus or fully online. Students interested in the online format should select the “fully online” option on the information request form linked below to learn more about eligibility.
Curriculum
Choose from three concentrations and two minors that represent key skill sets and employer demand in the marketing field.
B.S. in marketing,
concentration in product and brand management
Learn how to develop products and services while building strong brand strategies. You'll be prepared to manage the full life cycle of a brand, from innovation to market positioning.
Meet Dr. Mayoor Mohan
Meet Dr. Brian P. Brown
Meet Dr. Suzanne Makarem
Meet Dr. César Zamudio
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Career opportunities
A degree in marketing opens doors across industries, from creative strategy and brand management to sales, client relations, analytics and research. With skills in communication, consumer insights and data-driven decision-making, you’ll be prepared for a wide range of roles that shape how organizations connect with their audiences and deliver value.
Common Job Titles
Creative & Brand Strategy
Sales & Client Management
Marketing Analytics
& Research
Recent Employers
Ram Alumni Career Paths
Extracurriculars & Skill-building opportunities
Campus-Based
Career Experience
- Customer Experience Lab
- RVA Views
- Student organization digital media or social events chair
- VCU Center for Professional Selling
- VCU Student Media Center
- The Workshop @ VCU Libraries
- Writing Center tutor
View Business Career Services resources and career opportunities for all majors by clicking the button below.
I was really surprised by how much my education has helped me stand out in my role to both my management and my customers. Not only do I understand my company and industry better, but also I know how to interact with my customers and listen to their needs on a personal level to provide solutions they may not have even been aware of.
ALYSSA SQUITIERI, CLASS OF 2016
Account manager, C.H. Robinson