M.S. in Business, Concentration in Marketing Management
If you're interested in focusing on conceptual and experiential dimensions of marketing, you’ll be well suited for a master’s degree focused on marketing management. This unique concentration emphasizes branding, digital marketing, and gaining insights into consumers and the competitive environment.
Curriculum
Our core courses showcase marketing’s role in business and other organizations. You can also choose elective courses in marketing analytics, marketing research, service quality management, entrepreneurship, negotiation, international marketing and global supply chains to expand your skills.
Evening and online courses are available, and the degree can be completed on a full- or part-time basis.
Accelerated Opportunities
The department offers opportunities for qualified undergraduate students to earn both an undergraduate and graduate degree in a minimum of five years by completing approved graduate courses during the senior year of their undergraduate program. See the individual program pages in the undergraduate Bulletin for details.
B.A. in Fashion with a concentration in fashion merchandising
Career Opportunities
Careers in the field:
- Marketing executive
- Creative manager
- Sales director
- Market research analyst
- Strategic consultant
- Social media marketing manager
- Brand manager
Alumni employers include:
