M.S. in Business, Concentration in Marketing Management
If you're interested in focusing on conceptual and experiential dimensions of marketing, you’ll be well suited for a master’s degree focused on marketing management. This unique concentration emphasizes branding, digital marketing, and gaining insights into consumers and the competitive environment.
Curriculum
Accelerated Opportunities
The department offers opportunities for qualified undergraduate students to earn both an undergraduate and graduate degree in a minimum of five years by completing approved graduate courses during the senior year of their undergraduate program. See the individual program pages in the undergraduate Bulletin for details.
B.A. in Fashion with a concentration in fashion merchandising
Career Opportunities
Careers in the field:
- Marketing executive
- Creative manager
- Sales director
- Market research analyst
- Strategic consultant
- Social media marketing manager
- Brand manager
Alumni employers include:
Frequently Asked Questions
Prerequisites for the Master of Science in Business with a concentration in Marketing Management can be seen here. Please keep in mind that completion of prerequisites are not required to apply and be accepted into this degree program. Typically, prerequisites are determined at the time of admission. If it is determined an applicant needs prerequisites, those can be worked into the student’s overall curriculum plan. If you have specific questions about what prerequisites you may need prior to applying, you can connect with us here.
The Master of Science in Business with a concentration in Marketing Management is 30 credits, 10 courses (pending prerequisites). This program offers a flexible pace, with the option to enroll full-time (3-4 courses/9-12 credits) or part-time (1-2 courses/3-6 credits) each semester. Each semester, students determine their course load to accommodate work/life balance. If attending full-time, this program is typically completed over 1 year/3 semesters. If attending part-time, this program is typically completed over 2 years/6 semesters.
Courses are offered in a variety of formats including on-campus, hybrid flexible and online. Students cannot complete this program 100% online. Students should live within commuting distance of VCU's campus.
Classes are held on weekday evenings, Monday through Thursday. Most courses meet once a week from 7-9:40 p.m. while fewer meet twice a week from 5:30-6:45 p.m. We do not offer any day-time courses for this program.
Yes! Each semester, students determine their course load to accommodate work/life balance. With courses offered on weekday evenings, the day is open for working professionals to continue to remain employed while enrolled in our graduate program.
Yes! The Master of Science in Business with a concentration in Marketing Management program is designed with 5 approved marketing and management electives.
Yes, we have a recruitment team that is happy to meet with you via zoom, over the phone, or by appointment in our office located in Snead Hall. Schedule a meeting here.