The Graduate Certificate in Marketing Management is a new program currently under development. Curriculum and application details will be published in the VCU Bulletin prior to the program’s launch. For questions in the meantime, please contact gsib@vcu.edu.
Certificate in Marketing Management
The Graduate Certificate in Marketing Management develops core skills in creating and executing effective marketing strategies. Coursework explores branding, consumer behavior, positioning, product differentiation and portfolio development. Students learn to identify customer segments, define target audiences and design a marketing mix across product, price, promotion and distribution. The program also introduces digital marketing tools and measurable performance goals to support data-driven decision-making. Graduates are prepared to engage customers, make strategic marketing decisions and build lasting customer relationships across a wide range of industries.
Curriculum
This certificate requires 12 credit hours beyond a bachelor’s degree. Applicants must hold a bachelor’s degree from a regionally accredited institution.
Certificate courses may count toward the Evening MBA or Master of Science in Business with a concentration in marketing management if you choose to continue your studies.