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Marketing Resource Center
As a strategic service partner, we work with the VCU School of Business Dean’s Suite, academic departments, business units, the greater VCU Enterprise and community partners to advance strategic communication and marketing priorities.
We bring to the table years of industry experience, thought leadership, a passion for new ideas and a love for storytelling. Through a commitment to service and collaborative teamwork, we uncover relevant, meaningful and impactful ways to elevate VCU Business School’s brand and reputation.
How can we help you with your marketing and communications efforts?
Are you planning to use the VCU School of Business brand in your marketing and communications?
As a professional institution, we maintain a consistent visual identity aligned with university brand standards.
Use the resources below to ensure your materials follow VCU Business and university brand guidelines:
Need branded design support?
If you’d like help creating marketing and communications materials for your academic department, business unit or program, email our team at busmarcom@vcu.edu. We’ll follow up to coordinate an intake meeting.
Do you have an announcement, event promotion or time-sensitive notice you’d like to share with the VCU Business community?
Use the channels below to help spread the word. These options offer different ways to reach students, faculty, staff and visitors, depending on your message and goals.
Select the best channel for your announcement and submit your request using the appropriate form:
- Snead TV slides
Request on-campus promotion displayed throughout Snead Hall - This Week at Snead (TWaS) weekly newsletter
Submit events and announcements intended for undergraduate business students - Social media
Request promotion across VCU Business social channels - Website events calendar
Submit events for inclusion on the VCU Business website
If you’re looking for help developing a story, creating multimedia content or exploring editorial or media opportunities, please see VCU Business News, Events and PR Support below.
Have a story or event to share?
Do you have an idea for a VCU Business news article or feature story? Do you have an event coming up and are looking for media or PR support? Our team can help.
- Fill out our editorial request form to get the process started: Editorial Request
- Submit VCU Business news story ideas for consideration
- Request event coverage and communications support
- Ask for media/PR support - let our team pitch a story for you to VCU News!
Want to promote your published research?
Share your recently published work so we can help amplify your accomplishments through VCU Business news and communications.
- Submit here: Published research submissions
Know a graduate who should be featured?
Know a student graduating who should be profiled in VCU News’ “Class of” series?
- Submit a nomination: VCU News Student profile nomination
Need a website update?
For updates, changes, event listings or new content on the VCU School of Business website, please submit your request using our website intake form.
Need VCU School of Business-branded materials for an event?
Our office has the following items available to borrow:
- Black tablecloth with VCU School of Business branding
- 8’x8’ VCU School of Business step-and-repeat backdrop
To request an item or suggest a future addition, email us at busmarcom@vcu.edu.
Not sure where to begin, your request doesn’t fit neatly into these buckets or you need help on a project not listed here?
Reach out to our team at busmarcom@vcu.edu and we can schedule a consultation.
NOTE: We will evaluate projects and their priority based on editorial priorities, resource availability and technical feasibility.