A sales competition might be a strange place to find school pride. But on Jan. 30, VCU’s Advanced Selling students left the University of Richmond with the first Capital Cup—and a scoreboard that made the result hard to miss.

The VCU School of Business’s Advanced Selling class won the inaugural competition at Richmond’s Robins School of Business, facing the host school’s advanced selling class in four rounds: two Quick Pitch rounds and two role-play rounds.

Enterprise Mobility sponsored the event and supports both sales programs. Students prepared a 90-second Quick Pitch for a sales management trainee position and completed two role-play exercises as an Enterprise sales executive working with a real client.

Kayla Lee (B.S. ’27) led VCU’s finish. She placed first overall in the role-play competition and tied for first in Quick Pitch with Adam Hvitfeldt-Matthews (B.S. ’26). Lee was also named the competition’s top salesperson.

In Quick Pitch, VCU packed the top of the standings. Ethan Serrano (B.S. ’26) and Tristin Taylor (B.S. ’26) finished second. Sammy Holtzman (B.S. ’26) placed fifth, and Jacob Riccio (B.S. ’26) finished sixth.

VCU also turned in a strong showing in role play. After Lee, Riccio placed third, followed by Isiah Mejia (B.S. ’27) in fourth. Hvitfeldt-Matthews tied for fifth.

Other VCU competitors included seniors Zachary Hornbaker (B.S. ’26), Laila Khattak (B.S. ’26) and Otto Waldbaurer (B.S. ’27).

“I am very proud of all our Rams sales students,” said Andy McGowan, director of the VCU Center for Professional Selling and the course instructor. “The students only had 18 days to prepare for the competition, and the class has only met once so far this term. It’s a real credit to all of them for their hard work and preparation in such a short amount of time.”