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PhD, Oklahoma State University, 2013.Teaching Interests:
Product Development and Management (MKTG 450), Integrated Marketing Communication (MKTG 330), Faculty Mentor for the undergraduate da Vinci Project Class (INNO 460)Research Interests:
Innovation Strategy, Brand Strategy, Managerial Decision-Making, Research MethodologyMayoor Mohan, Ph.D.
is an assistant professor of marketing in the Marketing department at the VCU School of Business. Dr. Mohan joined VCU in 2013. He is a member of the American Marketing Association, Academy of Marketing Science and the Product Development and Management Association. Dr. Mohan is an AMA Sheth Foundation Doctoral Consortium Fellow (2009) and the 2012 recipient of the Phillips Dissertation Fellowship Award from Oklahoma State University. In addition, he is a former recipient of the Outstanding Graduate Teaching Associate Award for Marketing from Oklahoma State University. His research has been published in journals such as the Journal of Business Research, European Journal of Marketing, Journal of Product and Brand Management, and Journal of Services Marketing.