School of BusinessFaculty and Research

Frank Franzak
Associate Professor
Area: Marketing

Snead Hall
301 W. Main Street
PO Box 844000
Richmond, VA, 23284-4000
Office: B3181
Phone: (804) 828-7090
Fax: (804) 828-200
Email: fjfranza@vcu.edu
Teaching Interests: Franzak's teaching interests include marketing management, which introduces students to problem solving in marketing, and supervision of student project teams. Experience with the latter includes International Market Planning (IMP) projects for companies seeking to start or expand export operations and product launch plans for life science and biotech companies seeking to commercialize their technology developments. Special topic presentations and short courses include the product development process, technology forecasting, creating a climate for innovation, the market orientation as a culture, and a marketing strategy simulation exercise.
Research Interests: Franzak’s research centers on applying marketing perspectives to innovation/new product development and global business. Ongoing topics and applications include: incorporating design benefits into new products, brand engagement related to product features and their value, and export marketing practices. His research has been published in major marketing and management journals, and he has regularly presented at the major conferences in his field.

Frank Franzak is an Associate Professor of Marketing in the VCU School of Business. Dr. Franzak has been a part of the department since 1986, serving as Chair from July 2002 to July 2008. Previous to his appointment at VCU, he was on the faculty of Boston College School of Management. He is currently Curriculum Coordinator for the VCU Executive MBA program, and Faculty Advisor for the Master of Science in Business, Global Marketing Management concentration. From 2012 to 2015, he served as Coordinator for VCU da Vinci Center Master of Product Innovation program. He is currently on the Board of Directors of the American Marketing Association's Global Marketing Special Interest Group, serving as Immediate Past Chair following six years as Board Chair. Consultative projects in the innovation/product launch area have involved student teams working with the Virginia Biosciences Commercialization Center and the VCU Office of Technology Transfer. Similar student project efforts in the global arena collaborated with the international trade office of the Virginia Economic Development Partnership.