Program image for Henry Ford Entrepreneurship Academy

Henry Ford Entrepreneurship Academy teaches future business leaders to think and act like entrepreneurs. Established in 2015, the HFEA offers three-day workshops in the United States, Morocco, Saudi Arabia and the United Arab Emirates, with plans to expand to South Africa.

The HFEA promotes a belief that entrepreneurship education is the most powerful economic force in the world. That belief sparks innovation, drives venture creation and reveals how to navigate the complexities that exist in business today. This entrepreneurship education can also contribute to a country's growth and development, possibly lowering the unemployment rate.


The program is open to aspiring entrepreneurs who have an idea about the business they’d like to start, and novice entrepreneurs who have less than three years’ experience running their business. To participate, you must be a resident of the country hosting the workshop.

What to expect

HFEA equips current and future entrepreneurs with the tools and know-how to move their idea or venture to the next stage. The program is designed to serve entrepreneurs in a particular region. You’ll receive advanced training from faculty, enriched by the views and advice of local entrepreneurs.  

Program topics

The workshop is built around a framework called ‘The Entrepreneurship Journey’ and takes a deep dive into its three domains: Human Story, Mindset and Set of Activities.

Topics include:

  • Conceptualization and creativity: Discover the key elements of creativity and learn how conceptualization is useful to entrepreneurs.
  • Entrepreneurship process: From idea to prosperous business, discover the steps and tools of the entrepreneurial process.
  • Value of the proposal: Learn a framework of expression that allows you to organize and formulate your ideas in order to target potential clients.
  • Customer discovery: Understand the importance of involving potential customers early in conceptualization, and how to get objective answers on the information you need to make a decision.
  • Planning the business and its web: Learn the steps you need to take to launch your business and ensure your concept is reproducible and evolving.
  • Managing a small business: Get the tools you need to help make your business a success.

Meet the instructors


Jay Markiewicz 
Doug Miller
Susan Coombes

Institute for Higher Education in Morocco

Khalid Allam, Ph.D., is head of the Finance and Economics Department at the International Institute for Higher Education in Morocco (IIHEM). He has been teaching undergraduate and graduate Finance and Economics courses since 2008. Allam received a B.S. in International Economics from University of Mohamed V. He has an MBA in Applied Business Economics from Xavier University and a Ph.D. in Financial Management from Northcentral University.

Houda Jorio has been professor of management, entrepreneurship and operations technology at the IIHEM for more than 15 years. She graduated from Southern Polytechnic State University with a bachelor's degree in marketing management and a master’s degree in operations management. Houda is currently pursuing a Ph.D. at the University of Judicial Economic and Social Sciences, where research area is sustainable tourism management.  

Dalal El Kortobi received her MBA degree with a minor in entrepreneurship and project management from Texas State University. She has been professor of marketing at the IIHEM since 2007. Dalal is an active member of the IIHEM alumni association, the Association Scout Marocain and the Forum des Jeunes Marocains pour le Troisième Millenaire, which she co-founded in June 1999.