VCU Academy of Selling

Our mission is to be the central Virginia academic incubator for developing professional sales talent. Our vision is to drive academic and workplace performance through the power of educating in selling professionalism. 

Companies Who’ve Placed VCU Selling Student Grads in Selling Roles:

Altria                                                       Avitas Group

Banker’s Life                                            C. H. Robinson

Comcast                                                  Commonwealth Underwriters

Curbell Plastics                                         Diamond Springs

Dimension Data                                        Electronic Systems

Elephant Auto Insurance                           Enterprise

Goodyear                                                 Hershey

Insight Global                                          Lilly

Marriott                                                   PepsiCo

R. J. Reynolds                                          Salsa Labs

Schindler Elevator                                    Snag

State Farm Insurance                               UPS

Univar                                                     Verizon

Virginia Lottery                                        Myriad Provisions Int.

Okta                                                       And the list keeps growing…


Course Offerings

The major in marketing gives students a broad working knowledge of contemporary marketing philosophy and practice. The concentration in personal selling and business marketing gives students a focus on personal selling strategies in the consumer and business-to-business marketplace. Judicious selection of courses will also allow students to tailor their program of study to their individual backgrounds, interests and career aspirations. The courses in the major provide a mix of educational approaches, including lecture and discussion, case problems, and in-field experience. Graduates of this program will find career opportunities in marketing management, advertising, sales, marketing research, public relations, retailing and other areas of business.

VCU School of Business Marketing major 

Concentration in Personal Selling & Business Marketing

Undergraduate Course Requirements:

MKTG 335. Introduction to Personal Selling. 3 Hours. Semester course; 3 lecture hours. 3 credits.
Prerequisite: MKTG 301. This course is restricted to students who have completed at least 54 credit hours (junior standing). Examines the fundamental nature of personal selling in the promotion mix, including the sales process and the techniques used in performing the selling function. Explains the diverse decisions and activities necessary to manage the outside sales force efficiently and effectively to achieve the organization’s overall goals.

MKTG 435. Selling in the Business Marketplace. 3 Hours. Semester course; 3 lecture hours. 3 credits. Prerequisites: MKTG 301MKTG 335 and junior standing. This course focuses on selling strategy and tactics for sales managers and field sales representatives whose customers include other businesses, government and/or institutions. Areas of concentration include preparing for, and conducting, effective business-to-business sales calls, including prospecting, scheduling customer sales meetings, needs identification, presentation and securing new business.

MKTG 485. Internship in Selling. 3 Hours. Semester course; 3 credits.
Prerequisites: senior standing in the major offering the internship and permission of the department chair. Intention to enroll must be indicated to the instructor prior to or during advance registration for semester of credit. Involves students in a meaningful experience in a setting appropriate to the major. Graded as pass/fail at the option of the department.

Courses in Development:

  • Introduction to Sales Management
  • Selling in the Digital Age
  • Presentation & Negotiation Skills for Sales Professionals
  • Sales Internship
  • Creating and Marketing My Personal Brand

Advisory Board

  • Dennis Elwell
    Group Vice President
    Verizon Partner Solutions
  • Jim Kohler
    Vice president
    Term care national accounts
    McKesson Corporation
  • Steven Morgan
    Vice president
    DuPont Solutions
  • John Perkins
    Vice president
    Global systems
  • Jennifer Poulos
    Senior Director, Recruiting, L&P, Compliance
    Altria Group

Pi Sigma Epsilon is coming to the VCU! Be a part of the founding group and create a legacy on campus. This sales, marketing, and management group is open to ALL majors and is sure to set yourself apart from your peers. Enhance your resume, gain hands-on experiences, and connect with recruiters across the country.

When you join Pi Sigma Epsilon, you are joining more than just another club on campus. As a chapter, you will work together to create professional-grade projects, attend national events, compete for more than 20 different awards, and create lifelong memories along the way.

Pi Sigma Epsilon is not only going to strengthen your resume and professional skills, but you are also going to make lasting friendships and have a lot of fun along the way.

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What To Expect As a PSE Member

  • Attend weekly meetings as an entire chapter that will include speakers, workshops, group activities and fun
  • Opportunities to become a leader within your group
  • Have your ideas come to life with the support of your chapter
  • Plan and execute projects on and off campus
  • Work with local companies to get hands-on experiences in every aspect of a business
  • Create an online presence that will get you noticed
  • Travel to competitions and professional development events with members across the country
  • Attend career fairs with confidence
  • Be a #preferredchoice for employers offering internships and full-time employment
  • Bond with chapter members through social activities
  • Interview for scholarships only available to PSE members
  • Build a network of peers and employers
  • Have A LOT of fun!

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