The VCU Sales Management Forum is a group of senior sales management executives of central Virginia firms who meet regularly to share issues and promote thought leadership in the sales profession. Events include professional development sessions on how to optimize the flow of information to drive sales and how to align sales and marketing for greater effectiveness.  


We have two membership levels for participating firms:


For $1,500 per year, you’ll share experiences and networking with other senior sales executives, plus: 

  • Development of best practices in sales leadership
  • Access to thought leaders and competitive intelligence
  • Participation in targeted professional development programs
  • Interaction with VCU School of Business faculty and access to university resources
  • Interaction with top students who are considering sales as a career
  • Access for up to three guests to all VCU Sales Management Forum events

Patron sponsor

For $2,500 per year, you’ll receive all member-level benefits, plus:

  • Your company logo will appear on the VCU Sales Management Forum website and printed materials
  • A portion of your fee funds scholarships and awards to students who have demonstrated interest in and aptitude for the sales profession
  • Public acknowledgement when VCU Sales Management Forum scholarships and awards are presented
  • Access for up to six guests to all VCU Sales Management Forum events

Sales Management Forum members

  • Dennis Elwell
    Regional vice president
    U.S. sales
    Verizon Partner Solutions
  • Jim Kohler
    Vice president
    Term care national accounts
    McKesson Corporation
  • Steven Morgan
    Vice president
    DuPont Solutions
  • John Perkins
    Vice president
    Global systems
  • Michele Allen
    Section sales director
    Altria Group
  • Bruce Huhmann, Ph.D.
    Professor and chair, Department of Marketing
    VCU School of Business