The VCU Marketing Roundtable is a partnership between the VCU School of Business and senior-level marketing executives from large Richmond-area firms. We work together to foster thought leadership in the marketing field.   

The Marketing Roundtable provides a platform for discussing how issues in the current marketing landscape affect growth, productivity, shareholder value and return on investment, as well as creating competitive advantages for the organization. Marketing and Brandcenter faculty also share findings and insights from their latest research on these topics.

Events

Marketing Roundtable: Metrics Along the Funnel

Marketing Roundtable: Metrics Along the Funnel

Date: Thursday, February 1
Time: 7:00 a.m. - 9:00 a.m.
Host:Department of MarketingMarketing Roundtable
Open to:Business community
Marketing Roundtable: Consumers Grow Attached to Brands that Boost their Confidence

Marketing Roundtable: Consumers Grow Attached to Brands that Boost their Confidence

Date: Thursday, April 19
Time: 7:00 a.m. - 9:00 a.m.
Host:Department of MarketingMarketing Roundtable
Open to:Business community

Advisory board

  • Mary Heather Parch
    Senior vice president, marketing
    McKesson Corporation
  • Chet Wade
    Vice president, corporate communications
    Dominion  
  • Bruce Huhmann, Ph.D.
    Chair, Department of Marketing
    VCU School of Business