Maximizing Value Through Negotiation

Conversation icons

Start: Fri., April 27 @ 12:00 p.m. - 2:30 p.m.
Host: Department of Marketing, Sales Management Forum
Event contact: VCU School of Business Marketing Department Dr. Bruce Huhmann (804) 828-3190 or bahuhmann@vcu.edu
Audience: Business community
Building: Snead Hall
Address: 301 West Main Street, Richmond, VA 23284

Negotiation is about coming to an agreement. When negotiating in the selling environment about how to maximize value for the customer, you should strive for win-win outcome that benefits both you and your customer. Negotiations that lead to win-win outcomes for both parties strengthen relationships and are strategic investments for your firm. 

An event for the Sales Management Forum. For information on joining contact Dr. Bruce Huhmann.