Marketing Roundtable: Consumers Grow Attached to Brands that Boost their Confidence

Snead Hall Arial View

Start: Thur., April 19 @ 7:00 a.m. - 9:00 a.m.
Host: Department of Marketing, Marketing Roundtable
Event contact: VCU School of Business Marketing Department Dr. Bruce Huhmann (804) 828-3190 or
Audience: Business community
Building: Snead Hall
Address: 301 West Main Street, Richmond, VA 23284

Recent research at VCU finds that consumers being more likely to connect with brands that boost their confidence, such as brands that enhance their autonomy, competence and ability to relate to others. What are the implications for your brands and your marketing activities? 

Thought-starters: Brain Brown, PhD, and Mayoor Mohan, PhD, VCU Dept. of Marketing, Caley Cantrell, VCU Brandcenter

An event for the VCU Marketing Roundtable. For more information on joining, contact Dr. Bruce Huhmann.