Karen Emmett Coleman
Interim Associate Dean of External Affairs
Executive Director of the School of Business Foundation
Snead Hall, Room B4189
Richmond, VA 23284-4000
|Dr. Anthony Di Benedetto, Professor of Marketing and Supply Chain Management and Senior Washburn Research Fellow at Temple University, will visit the VCU School of Business as the 2014 Charles G. Thalhimer Family Scholar-in-Residence. During the two-day program, Dr. Di Benedetto will visit several classes and interact with students,†and will†make a research presentation and collaborate with VCU School of Business faculty.
In addition to these meeting, Dr. Di Benedetto will also make a public presentation on "Lost in Translation: The Challenges of Branding Around the Globe." Details of the presentation are below:
Date: Friday, March 21st, 2014
Light Breakfast and Coffee: 7:30 a.m.
Presentation: 8:00 a.m.
Location: VCU Brandcenter, 103 S. Jefferson Street
The Thalhimer Family Endowment was established in 1984 by Charles G. Thalhimer, Sr. to support VCU. This fund and the Thalhimer family continue to underwrite important programs at VCU and especially programs at the VCU School of Business.
The Scholar-in-Residence program brings distinguished scholars from other Universities to the VCU campus for up to two days of activities. The program provides an opportunity for prominent scholars who are experts in their fields to engage with our students in both small and large group settings. Designed to give students and faculty an interactive experience, the Scholar-in-Residence program also provides a forum for alumni, Richmondís business community and industry professionals to gain valuable insights into a variety of academic topics and their relevant real world applications.
In addition to the Thalhimer Scholar-in-Residence program, the Thalhimer Family Endowment sponsors the annual Thalhimer†Executive-in-Residence program and provides a full tuition scholarship for two outstanding School of Business students each year.